Marketing : Key to Business Success Today

By:

Parkinson, C Northcote

Material type: Text

TextPublication details: Vision Pub 2004 New DelhiDescription: 175pISBN:

9788170944737

Subject(s):

1. Introduction to Marketing 2. Product Planning-First P of Marketing 3. Pricing-Second of Marketing 4. Physical Distribution-Third P of Marketing 5. Promotion and Advertising-Fourth P Of Marketing 6. The Role of Sales Promotion in Marketing Activity 7. Control of Operations 8. New Techniques in Marketing

DDC classification:

658.8 PAR-M

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Books	Amity Central Library ABS	Text Book		Link to resource	Available		6020ABS
Reference Book	Amity Central Library ABS	Reference	658.8 PAR-M (Browse shelf(Opens below))	Link to resource	Not For Loan		6021ABS

1. Introduction to Marketing
2. Product Planning-First P of Marketing
3. Pricing-Second of Marketing
4. Physical Distribution-Third P of Marketing
5. Promotion and Advertising-Fourth P Of Marketing
6. The Role of Sales Promotion in Marketing Activity
7. Control of Operations
8. New Techniques in Marketing

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