Advertising Theory & Practice

By:

Chunawalla, S A

Material type: Text

TextPublication details: HPH Pub. 2004 New DelhiDescription: 424pISBN:

8178669420

DDC classification:

659.1 ADV-A

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 ADV-A (Browse shelf(Opens below))	Link to resource	Not For Loan		5841ABS

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Previous	659.1WEL-A Advertising Principle & Practice	659 AHU-A Advertising Public Relations	659.1 ADI-A Advertising Theory & Practice	659.1 ADV-A Advertising Theory & Practice	659.1 BEL-A Advertising and Promotion	659.1 BEL-A Advertising and Promotion : An Integrated Marketing Communications Perspective	659.1 BRI-A THE ADVERTISING HANDBOOK	Next

1. Advertising as a tool of Communication
2. Role of Advertising in the Marketing Mix
3. Kinds of Advertising
4. Advertising as a carrer
5. Economic Aspects of Advertising
6. Social Aspect of Advertising
7. Role of research
8. market Segmentation trageting and Theme Identification
9. advertising Budget
10. Advertising resaech
11. Media research
12. Production research
13. Media for advertisisng
14. types of Media
15. Campaign Planning Creativity and psychology in Advertising
16. Construction of an Effective Advertising Part-1
17. Construction of an Effective Advertising Part-2
18. Advertising Agency

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