Advertising Management

By:

Jethwaney, Jaishri

Contributor(s):

Jain, Shruti

Material type: Text

TextPublication details: Oxford University Press 2010 New DelhiDescription: 716pISBN:

9780195678437

Subject(s):

Advertising & public relations

DDC classification:

659.1 JET-A

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Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	16022
Reference Book	Amity Central Library ASCO	Reference	659.1 JET-A (Browse shelf(Opens below))	Link to resource	Not For Loan	16023
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	11587
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	11588
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	9536
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	9537
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	9538
Books	Amity Central Library ASCO		659.1 JET-A (Browse shelf(Opens below))	Link to resource	Available	9539

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1: Introduction to Advertising Management
2: Advertising in Historical Context
3: Brand Building and Advertising Mgmt
4: Advertising Structure and Processes
5: Strategy and Planning Process in Ad Campaigns
6: Consumer Behaviour and Advertising Research
7: Creative Strategy and Creative Development
8: Media Strategy and Planning
9: Digital Advertising (new chapter)
10: Agency Relationships
11: Advertising Classification and Current issues
12: Advertising Laws and Ethics
13: Sales Promotion
14: Public Relations
15: Rural Advertising in India
16: Globalization in Indian Advertising

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