Retailing management : Text & Cases

Section I: Introduction
Chapter 1: An Overview of the Retail Environment
Chapter 2: Theories of Retail Development and Retail Formats
Chapter 3: Retail in India
Chapter 4: Retail in Key Regions of the World

Section II: Strategy & Planning
Chapter 5: Understanding the Retail Consumer
Chapter 6: Retail Strategy
Chapter 7: Store Site Selection
Chapter 8: Methods of Retail Expansion

Section III: Merchandise Management
Chapter 9: Basics of Retail Merchandising
Chapter 10: The Process of Merchandise Planning
Chapter 11: The Methods of Merchandise Procurement
Chapter 12: Retail Pricing and Evaluation of Performance
Chapter 13: The Development of Private Labels
Chapter 14: Category Management

Section IV: Managing Retail
Chapter 15: Human Resource Management in Retail
Chapter 16: Retail Store Operations
Chapter 17: The Legal and Ethical Aspects of the Retail Business
Chapter 18: Store Design, Layout, and Visual Merchandising

Section V: Creating & Sustaining Value
Chapter 19: Managing Retail Infrastructure
Chapter 20: Supply Chain Management
Chapter 21: Understanding Retail Viability
Chapter 22: Retail Marketing and Branding
Chapter 23: Servicing the Retail Customer
Chapter 24: Role of Technology in Retail
Chapter 25: The Changing Facets of Retail

Case Studies
Case 1 NANZ—A Lesson to Learn From
Case 2 Lessons in Indian Retailing
Case 3 Big Bazaar—The Route to the Indian Mass Market
Case 4 Gili—The Marking of a Super Brand
Case 5 McDonald’s: Made for India
Case 6 A 360° Approach to Time
Case 7 Shoppers Stop—Building A Retail Brand
Case 8 Wooing The Indian Luxury Consumer
Case 9 Category Management for Cosmetics
Case 10 Starbucks: Recreating the Experience
Case 11 Kmart—What Went Wrong?
Case 12 The IKEA Way
Case 13 Wal-Mart: Smiling Around the World
Case 14 Tesco: Fresh but not Easy
Case 15 Food for Thought?