Consumer Behavior

By:

Mowen, John C

Material type: Text

TextPublication details: Prentice Hall 1997 New JerseyEdition: 5thDescription: 695pISBN:

9780137371150

Subject(s):

1. An Introduction to Consumer Behaviour 2. Consumer Behaviour and the Marketing Manager 3. Information Processing I : Involvement and Perception 4. Information processing II : memory and Cognitive learning 5. Behavioral Learning 6. Consumer Motivation and Affect 7. Personality and Psychographics

DDC classification:

658.8342 MOW-C

Online resources:

Click here to access online

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 MOW-C (Browse shelf(Opens below))	Link to resource	Not For Loan		3824ABS

Browsing Amity Central Library shelves, Shelving location: ABS, Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 KAR-C Consumer Behavior and Managerial Decision Making	658.8342 KHA-C Consumer Behaviour	658.8342 MOW-C Consumer Behavior	658.8342 PAR-U Understanding the consumer : building powerful brands through consumer research	658.8342 SOL-C Consumer Behaviour	658.8342 SOL-C Consumer Behaviour : Buying Having and Being	Next

1. An Introduction to Consumer Behaviour
2. Consumer Behaviour and the Marketing Manager
3. Information Processing I : Involvement and Perception
4. Information processing II : memory and Cognitive learning
5. Behavioral Learning
6. Consumer Motivation and Affect
7. Personality and Psychographics

There are no comments on this title.

to post a comment.