Advertising & The Mind of the Consumer
Material type:
TextPublication details: Allen & Unwen 2004 SydneyDescription: 326pDDC classification: - 659.133 SUT-A
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Reference Book
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Amity Central Library ABS | Reference | 659.133 SUT-A (Browse shelf(Opens below)) | Link to resource | Not For Loan | 3771ABS |
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| 659.10954 CHA-I Indian Advertising : 1780 To 1950 A.D | 659.111 KEL-A Advertising Media planning | 659.111 NAR-I Implementing Advertising Strategy | 659.133 SUT-A Advertising & The Mind of the Consumer | 659.157 KAZ-A Advertising & Sales Promotion | 659.2 HAY-C Corporate reputation, the brand & the bottom line | 659.2 WIL-P Public Relations : Strategies and Practics |
1. Influencing people : Myths and Mechanism
2. Image and Reality : Seeing things in Different Ways
3. Subliminal Advertising : The Biggest Myth of All
4. Conformity : The Popular Thing to Do
5. The Advertising Message : Oblique and Indirect
6. Silent Symbols and Badges of Identity
7. Vicarious Experience and Virtual Reality
8. Message reminders and Reward : How ads Speak to us
9. what's this I'm watching ? The Elements that make up an ad
10. The Limits of Advertising
11. Continuous Tracking : Are you Being Follwed
12. New Product launches : Don't Pull the Plug too Early
13. Planning Compaign Strategy Around Consumers Mental Filing Cabinets
14. What Happens When you Stop Advertising
15. The Effectiveness of Funny ads : What a Laught
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