Consumer Behavior : Building Marketing Strategy

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Material type: Text

TextPublication details: Tata Mcgraw Hill 2004 New DelhiDescription: 790pISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 HAW-C (Browse shelf(Opens below))	Link to resource	Not For Loan		3627ABS

1. Introduction
2. External Influences
3. Internal Influences
4. Consumer Decision Process
5. Organizations as Consumers

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