ADVERTISING
Material type:
TextPublication details: Prentice Hall 2000 LondonISBN: - 9788131703823
- 659.1 JEF-A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Amity Central Library ABS | Reference | 659.1 JEF-A (Browse shelf(Opens below)) | Not For Loan | 3438ABS |
Browsing Amity Central Library shelves, Shelving location: ABS Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
No cover image available | ||
| 659.1 DEN-A The advertising handbook | 659.1 JEE-A Advertising | 659.1 JEF-A ADVERTISING | 659.1 JEF-A ADVERTISING | 659.1 JET-A ADVERTISING | 659.1 JET-A Advertising | 659.1 KOR-A Advertising Attractions |
Advertising and the Marketing Function
The Advertising Department
Types of Advertising
The Advertising Agency
Advertising Media: Above-the-line
Advertising Media: Below-the-line
Sales Promotion
Sponsorship
Direct Mail and Direct Response
Exhibitions
Copywriting
Layout and Typography
Printing Processes
Public Relations
Corporate Advertising
Corporate Identity
Advertising Research
Law and Ethics of Advertising
Planning and Executing an Advertising Campaign
The Advertiser and The Internet
Salient Features
Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity
Includes a greatly expanded directory of contacts in the advertising industry
Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students
Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
There are no comments on this title.