Retail Marketing Management

By:

David Gilbert

Material type: Text

TextPublication details: Pearson 2003 New DelhiISBN:

9788177588255

Subject(s):

DDC classification:

658.87 GIL-R

Online resources:

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Books	Amity Central Library ABS	658.87 GIL-R (Browse shelf(Opens below))	Available	3418ABS
Books	Amity Central Library ABS	658.87 GIL-R (Browse shelf(Opens below))	Available	7204ABS
Books	Amity Central Library ABS	658.87 GIL-R (Browse shelf(Opens below))	Available	4035ABS

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An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing

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