International Marketing

By:

R Srinivasan

Material type: Text

TextPublication details: PHI 2003 New DelhiISBN:

9788120352384

Subject(s):

DDC classification:

658.84 SRi-I

Online resources:

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Item type	Current library	Call number	Status	Barcode
Books	Amity Central Library ABS	658.84 SRI-I (Browse shelf(Opens below))	Available	3179ABS
Books	Amity Central Library ABS	658.84 SRI-I (Browse shelf(Opens below))	Available	5414ABS
Books	Amity Central Library ABS	658.84 SRI-I (Browse shelf(Opens below))	Available	5415ABS

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1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion and Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy and Planning
6. Advertising and Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning and Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies

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