International Marketing Research

By:

Kumar, V

Material type: Text

TextPublication details: Pearson Pub. 2003 New DelhiEdition: 1stDescription: 448pISBN:

9788120321670

Subject(s):

1. The nature and Scope of International marketing Research 2. marketing research in the International Environment 3. International marketing research Process 4. Preliminary Stages of the research process 5. Marketing research on the Internet 6. Scale Development 7. Sampling 8. Advanced data Analysis 9. presenting the result

DDC classification:

658.84 KUM-I

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Books	Amity Central Library ABS	Text Book	658.84 KUM-I (Browse shelf(Opens below))	Link to resource	Available		2935ABS
Reference Book	Amity Central Library ABS	Reference	658.84 KUM-I (Browse shelf(Opens below))	Link to resource	Not For Loan		3200ABS

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Previous	658.8270954 MOO-B Brand Management : the Indian context	658.8342 SOL-C Consumer Behaviour : Buying Having and Being	658.84 BAL-E Export Management	658.84 KUM-I International Marketing Research	658.84 PAL-I International Marketing	658.84 RAI-E Export - Import & Logistics Management	658.84 RAI-E Export - Import & Logistics Management	Next

1. The nature and Scope of International marketing Research
2. marketing research in the International Environment
3. International marketing research Process
4. Preliminary Stages of the research process
5. Marketing research on the Internet
6. Scale Development
7. Sampling
8. Advanced data Analysis
9. presenting the result

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