Advertising :Theory and Practice

By:

Sandage, C H

Material type: Text

TextPublication details: AITBS 2000 New DelhiDescription: 509pISBN:

8185386633

Subject(s):

DDC classification:

659.1 SAN-A

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 SAN-A (Browse shelf(Opens below))	Link to resource	Not For Loan		2928ABS

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Previous	659.1 OGI-O Ogilvy on Advertising	659.1 OGU-A Advertising and Integrated Brand Promotion	659.1 PRE-S Strategic Advertising Management	659.1 SAN-A Advertising :Theory and Practice	659.1 SON-A Advertising	659.1 SON-A Advertising and Sales Management	659.1 SUG-I Instant advertising	Next

1. What is Attempted
2. On what Knowledge Base
3. Using What Creative Strategies and techniques
4. Through what media
5. By Whom
6. With What Effect
7. Toward What Future

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