Integrated Advertising Promotion & Marketing

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Material type: Text

TextPublication details: Pearson Pub. 2003 New DelhiDescription: 638pISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 CLO-I (Browse shelf(Opens below))	Link to resource	Not For Loan		2788ABS

1. Introduction and Social Issues
2. The Integrated Communications Foundation
3. Advertising
4. Promotional Mix
5. Communication Tools

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