Consumer Behavior : Building Marketing Strategy

By:

Hawkins, Del I

Material type: Text

TextPublication details: Tata Mcgraw Hill 2002 New DelhiEdition: 8thDescription: 775pISBN:

9780070486652

Subject(s):

1. Introduction 2. External Influences 3. Internal Influences 4. Consumer Decision Process 5. Organizations as Consumers 6. Consumer Behavior and Marketing Regulation

DDC classification:

658.8342 HAW-C

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 HAW-C (Browse shelf(Opens below))	Link to resource	Not For Loan		2768ABS

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Previous	658.8342 BLA-C CONSUMER BEHAVIOR	658.8342 CHU-C Commentary on Consumer Behaviour	658.8342 GUP-C Consumer Behaviour : An Indian Perspective Text & Cases	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 KAR-C Consumer Behavior and Managerial Decision Making	658.8342 KHA-C Consumer Behaviour	Next

1. Introduction
2. External Influences
3. Internal Influences
4. Consumer Decision Process
5. Organizations as Consumers
6. Consumer Behavior and Marketing Regulation

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