MARKETING FINANCIAL SERVICES

By:

Pezzullo, Mary Ann

Material type: Text

TextPublication details: Macmillan Pub. 1999 New DelhiEdition: New DelhiDescription: 408pISBN:

0333932749

Subject(s):

1. What is Marketing 2. Strategic Marketing 3. The Strategic Marketing Process 4. The Development of a Situation Analysis 5. Setting Goals and Objectives and Identifying Strategies and Tactics 6. Consumer and Organizational Buying Behavior 7. Marketing Research and Marketing Information Systems

DDC classification:

332.114 PEZ-M

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	332.114 PEZ-M (Browse shelf(Opens below))	Link to resource	Not For Loan		2663ABS

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Previous	332.114 AVA-M Marketing of Financial services	332.114 BHO-F Financial Institutions and Markets Structure, Growth and Innovations	332.114 BHO-F Financial Institutions and Markets Structure, Growth and Innovations	332.114 PEZ-M MARKETING FINANCIAL SERVICES	332.15 BUC-E The Essence of International Money	332.153 ADB-A A Traing Manual	332.175 DES-F Financial Markets and Financial Services	Next

1. What is Marketing
2. Strategic Marketing
3. The Strategic Marketing Process
4. The Development of a Situation Analysis
5. Setting Goals and Objectives and Identifying Strategies and Tactics
6. Consumer and Organizational Buying Behavior
7. Marketing Research and Marketing Information Systems

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