Consumer Behaviour : In Indian Context

By:

Srivastava, K K

Material type: Text

TextPublication details: GALGOTIA Pub. 2002 New DelhiEdition: 1stDescription: 605pISBN:

8185989834

Subject(s):

1. A Introduction to Customer Orientation 2. Knowing the Customer 3. External Influences on Consumer Behaviour 4. Internal Influence on Consumer Behaviour 5. Consumer Decision Making Process 6. New Paradigms in Customer Centric Marketing

DDC classification:

658.8342 SRI-C

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 SRI-C (Browse shelf(Opens below))	Link to resource	Not For Loan		2636ABS

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Previous	658.8342 PAR-U Understanding the consumer : building powerful brands through consumer research	658.8342 SOL-C Consumer Behaviour	658.8342 SOL-C Consumer Behaviour : Buying Having and Being	658.8342 SRI-C Consumer Behaviour : In Indian Context	658.8343 BRA-A;Vol-VI The Art of Marketing : Integrated Marketing Communications Vol-VI	658.8343 YAD-A;Vol-III The Art of Marketing : Creative Marketing Communications Vol-III	658.84 ALB-I INTERNATIONAL MARKETING AND EXPORT MANAGEMENT	Next

1. A Introduction to Customer Orientation
2. Knowing the Customer
3. External Influences on Consumer Behaviour
4. Internal Influence on Consumer Behaviour
5. Consumer Decision Making Process
6. New Paradigms in Customer Centric Marketing

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