Consumer Behaviour : An Indian Perspective Text & Cases

By:

Gupta, S L

Material type: Text

TextPublication details: Sultan Chand & Sons 2002 New DelhiEdition: 1stDescription: 556pISBN:

8170147956

Subject(s):

1. Understanding Consumer Behaviour 2. Consumer research 3. Market Segmentation 4. Consumer Needs and Motivation 5.Consumer Personality 6. Consumer Perception 7. The Process of Learning and Consumer Behaviour 8. Nature of Consumer Attitudes 9. Models of Consumer Behaviour 10. Group Dynamics and Consumer Reference Groups

DDC classification:

658.8342 GUP-C

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8342 GUP-C (Browse shelf(Opens below))	Link to resource	Not For Loan		2547ABS

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Previous	658.83 PAR-U Understanding consumers : building powerful brands using consumer research	658.8342 BLA-C CONSUMER BEHAVIOR	658.8342 CHU-C Commentary on Consumer Behaviour	658.8342 GUP-C Consumer Behaviour : An Indian Perspective Text & Cases	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 HAW-C Consumer Behavior : Building Marketing Strategy	658.8342 KAR-C Consumer Behavior and Managerial Decision Making	Next

1. Understanding Consumer Behaviour
2. Consumer research
3. Market Segmentation
4. Consumer Needs and Motivation
5.Consumer Personality
6. Consumer Perception
7. The Process of Learning and Consumer Behaviour
8. Nature of Consumer Attitudes
9. Models of Consumer Behaviour
10. Group Dynamics and Consumer Reference Groups

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