International Marketing and Expert Management

By:

Albaum, G

Material type: Text

TextPublication details: New Delhi Pearson Pub. 2013Edition: 7thDescription: 990pISBN:

9788131791189

DDC classification:

658.84 ALB-I

Online resources:

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Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ASFT	Reference	658.84 ALB-I (Browse shelf(Opens below))	Link to resource	Not For Loan	30908
Books	Amity Central Library ASFT	Text Book	658.84 ALB-I (Browse shelf(Opens below))	Link to resource	Available	30909
Books	Amity Central Library ASFT	Text Book	658.84 ALB-I (Browse shelf(Opens below))	Link to resource	Available	30910
Books	Amity Central Library ASFT	Text Book	658.84 ALB-I (Browse shelf(Opens below))	Link to resource	Available	30911

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International Marketing and Exporting
Bases of International Marketing
The International Environment: Culture, Economic and Competition
The International Environment: Government, Political and Legal forces
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Market Entry Strategies
Export Entry Modes
Non-export Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
Handling Export Orders and Supply Chain Management
Organization of International Marketing Activities

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