The Art of Marketing Vol-5, Successful Production Management A guide to strategy Planning and Development

By:

Stephen Morse

Contributor(s):

Material type: Text

TextPublication details: Crest 2001Edition: 1stISBN:

9788124202197

Subject(s):

Product Strategy, Product Planning, Management

DDC classification:

658.8 MOR-R

Online resources:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 MOR-R (Browse shelf(Opens below))	Link to resource	Not For Loan		2009ABS

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Previous	658.8 LOV-S Services Marketing: : People, Technology, Strategy	658.8 MOD-S Services Marketing Management	658.8 MOR-A The Art of marketing V-5	658.8 MOR-R The Art of Marketing Vol-5, Successful Production Management	658.8 NAG-M Marketing Successfully : A Professional Perspective	658.8 PAR-M Marketing : Key to Business Success Today	658.8 PEP-E Enterprise one to one : tools for competing in the interactive age	Next

1-The Need for Product Management
2-The Role of the Product Manager
3- Developing the product plan: The Market
4-Developing the product plan: the Product
5- Developing the product Plan
6-Developing the product Plan: The Marketing Mix
7- Developing the product plan: Communicating with customers
8-The Product life Cycle
9- Management the Brand
10- Developing new products
11-Control and Communication

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