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CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools And Applications

By: Contributor(s): Material type: TextTextPublication details: TMH 2001Edition: 1stISBN:
  • 9780070435049
Subject(s): DDC classification:
  • 658.812 SHE-C
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Books Books Amity Central Library ABS Text Book 658.812 SHE-C (Browse shelf(Opens below)) Link to resource Available 19568
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Part I: Emerging Concepts in CRM
Chapter 1. Conceptual Framework of Customer Relationship Management

Chapter 2. CRM: A Research Agenda

Chapter 3. Implications of Globalization on Customer Relationship Management

Chapter 4. Effective Customer Relation Management Through Customer Knowledge Management

Chapter 5. A Generalized Model for the Structure of Business Relationships: A Meta- analysis of Relationship Literature

Chapter 6. Regain Management: Issues and Strategies

Chapter 7. Winning Markets through Effective Customer Relationship Management Chapter Part II: Technological Tools for CRM

Chapter 8. Data Mining for CRM: Some Relevant Issues

Chapter 9. Changing Patterns of e-CRM Solutions in the Future

Chapter 10. How to Structure a Customer Focused IT Organisation to Support CRM

Chapter 11. Framework for Deploying Customer Relationship in Organisation

Chapter 12. e-CRM: Deriving Value of Customer Relationship

Chapter 13. Review and Comparative Assessment of CRM Solutions for Key Verticals

Chapter 14. The Evolution of Relationships in e-Marketing

Chapter 15. Implementing a Technology Based CRM Solution Chapter Part III: Implementing CRM

Chapter 16. Optimal Allocation Rules for Customer Relationship Management

Chapter 17. Measuring the Effectiveness of Relationship Marketing

Chapter 18. The Past, Present and Future of CRM

Chapter 19. Implementing a Technology Based CRM Solution: The ICICI Experience

Chapter 20. Decision Metrics for CRM Solutions

Chapter 21. Characteristics of a Good Customer Satisfaction Survey

Chapter 22. Contact Management: Give ‘em What They Want How to Make the Most of your Customer Relationships with a Campaign Management Solution

Chapter 23. Building Relationships with Doctors for Effective Marketing: The Case of the Pharmaceutical Industry

Chapter 24. Process Reengineering to Enhance Customer Relationships: A Case Study of Kirloskar Oil Engines Limited

Chapter 25. Customer Relationship Management in Cement Industry: A Marketing Strategy Perspective

Chapter 26. Probing Demand Forecasting in Indian Firms

Chapter 27. Organising for Customer Relationship Management

Chapter 28. Employee and Customer Management Processes for Profitability: The Case of Hewlett-Packard India

Chapter 29. Critical Factors of Corporate Choice of Non-Profit Organisation for Social Contribution

Chapter 30. e-CRM: lies, Damn Lies and Statistics Chapter Part IV: Relationship Management in B2B Commerce

Chapter 31. Building Customer Loyalty Business-to-Business Commerce

Chapter 32. Cross-border B2B Relationships with Intermediaries: Between New and Old

Chapter 33. Relationship Marketing for Creating Value in Business Markets

Chapter 34. Value and Stability of Cooperative Buyer-Seller Relationships in Industrial Markets: An Empirical Study

Chapter 35. The Global Account Manager as Political-Entrepreneur

Chapter 36. Valuing Information in Transportation Logistics

Chapter 37. Managing Relationships in Supply Chains of the 21st Century Chapter Part V: CRM in Services

Chapter 38. Status of Customer Relationship Management in India: A Survey of Service Firms

Chapter 39. Impact of the Service Supply-Demand Mismatches on Relationship Intention and Integrity: A Preliminary Model and Findings

Chapter 40. Relevance of CRM for Hospital Services

Chapter 41. Building Customer Relationships: The Taj Air Caterers Experience

Chapter 42. Relationship Management Practices in Hospitality Industry: A Study of Hotels and Restaurants in Calcutta

Chapter 43. Customer Relationship Management Lessons from the Hospitality Industry

Chapter 44. Relationship Management Programme: The Titan Experience

Chapter 45. Customer Relationship management at APTECH

Chapter 46. Benefits of Implementing a CRM System in Cellular Telecom Services

Chapter 47. Customer Relationship Management in Customer Service: The Titan Experience

Chapter 48. Service Plus: A Comparative Study of Indian and US Hotels Chapter Part VI: CRM in Financial Services

Chapter 49. Relationship Marketing Strategies and Customer Perceived Service Quality: A Study of Indian Banks

Chapter 50. Building Customer Relationships Through Call Centers in Banking and Financial Services

Chapter 51. User Satisfaction of Banking Software Products Importance-Performance Mapping

Chapter 52. Organizing for Relationship Management: The Case of Banking Industry

Chapter 53. Introduction of e-CRM in the Indian Insurance Sector Customer

Chapter 54. Strengthening Customer Relationships That Lead Toward Increased Business for CPA Firms

Chapter 55. Winning Strategies and Processes for Effective CRM in Banking and Financial Services Chapter Part VII: Abstracts

Chapter 56. Building R&D Lab/Industry Relationships: The Case of CSIR, India

Chapter 57. Why Web Site Hits don’t Translate into Web Sales Implications for Building Relationships Versus Selling on the Web

Chapter 58. Seller Influence Tactics (SITs) and Their Impact on Customer Relationships

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