Text| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference Book
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Amity Central Library ABS | Reference | 659.2 WIL-P (Browse shelf(Opens below)) | Not For Loan | 19550 |
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| 659.133 SUT-A Advertising & The Mind of the Consumer | 659.157 KAZ-A Advertising & Sales Promotion | 659.2 HAY-C Corporate reputation, the brand & the bottom line | 659.2 WIL-P Public Relations : Strategies and Practics | 659.2 WIN-E Effective PR management : a guide to corporate survival | 793.73 COC-B Bumper quiz book | 793.73 KHA-I IQ -India Quiz |
Part I: Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Part II: Process
Research
Program Planning
Communication
Evaluation
Part III: Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Part IV: Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Part V: Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel
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