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Design Thinking for Visual Communication

By: Material type: TextTextPublication details: London Blooms Bary 2015Edition: 2ndDescription: 192pISBN:
  • 9781472572714
DDC classification:
  • 741.6 AMB-D
Online resources:
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Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ASFT Reference 741.6 AMB-D (Browse shelf(Opens below)) Link to resource Not For Loan 28086

Introduction

Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.

Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.

Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.

Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos

Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.

Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.

Exercises
Glossary
Index

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