Corporate Communication

By:

Argenti, Paul A

Material type: Text

TextPublication details: Boston Mcgraw Hill 2009Edition: 5thDescription: 313pISBN:

9780071276153

DDC classification:

658.45 AGR-C

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ASCO	Reference	658.45 AGR-C (Browse shelf(Opens below))	Link to resource	Not For Loan		26799

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1. The Changing Environment for Business
2. Communicating Strategically
3. An Overview of the Corporate Communication Function
4. Identity Image Reputation and Corporate Advertising
5. Corporate Responsibility
6. Media Relations
7. Internal Communications
8 Investor Relations
9. Government Relations
10. Crisis Communication
6.

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