Business Research Methods
Material type:
TextPublication details: Chennai Mcgraw Hill 2017Edition: 11thDescription: 950pISBN: - 9781259001857
- 658.0072 COO-B
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| 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods | 658.0072 COO-B Business Research Methods |
Part 1: Introduction to Business Research
1. Research in Business
2. Ethics in Business Research
3. Thinking Like a Researcher
4. The Research Process: An Overview
5. Clarifying the Research Question through Secondary Data and Exploration
Part 2: The Design of Business Research
6. Research Design: An Overview
7. Qualitative Research
8. Observation Studies
9. Experiments
10. Surveys
Part 3: The Sources and Collection of Data
11. Measurement
12. Measurement Scales
13. Questionnaires and Instruments
14. Sampling
Part 4: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Insights and Findings: Written Reports
21. Presenting Insights and Findings: Oral Presentations
Case index
Appendices
Appendix A: Business Research Requests and Proposals (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables
References
Glossary
Photocredits
Name Index
Company Index
Subject Index
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