Internet marketing : strategy, implementation, and practice

By:

Chaffey, Dav

Material type: Text

TextPublication details: Noida Pearson 2009Edition: 3rdDescription: 550pISBN:

9788131725191

Subject(s):

e-marketing, e-commerce or Internet marketing

DDC classification:

658.872 CHA-I

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Book	Amity Central Library ASET CSE	Reference	658.872 CHA-I (Browse shelf(Opens below))	Not For Loan		25724
Books	Amity Central Library ASET CSE	On Display	658.872 CHA-I (Browse shelf(Opens below))	Checked out	16/06/2023	25725

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Previous	658.472 MIN-B Big Data Big Analytics	658.84 PAN-I Introduction to E-Commerce and ERP	658.872 BAJ-E E-Commerce : The Cutting Age of Business	658.872 CHA-I Internet marketing : strategy, implementation, and practice	658.872 INT-I Internet Marketing

Table of Content
Part I: Internet marketing fundamentals
Introduction to Internet marketing
The Internet micro-environment
The Internet macro-environment
Part II: Internet strategy development
Internet marketing strategy
The Internet marketing mix
Relationship marketing using the Internet
Part III: Internet marketing: implementation and practice
Delivering online service quality
Interactive marketing communications
NEW NAME! Improving E-Marketing Performance
Business-to-Consumer Internet marketing
Business-to-Business Internet Marketing

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