Application Exercise In marketing

By:

Kumar, S Ramesh

Contributor(s):

S.Ramesh Kumar

Material type: Text

TextPublication details: VIkas 2000ISBN:

8125908986

Subject(s):

DDC classification:

658.8 KUM-A

Online resources:

Click here to access online

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 KUM-A (Browse shelf(Opens below))	Link to resource	Not For Loan		1704ABS

1. Changing Environment.
2. segmentation and positioning.
3. Consumer Behaviour.
4. New Product Planning/ Development.
5. Pricing.
6. Distribution Channels.
7. Managing Brands.
8. media planning and advertising appeals.
9. Promotional Aspects.
10. Marketing Planning.
11. Marketing strategy.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer