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International Trade and Export Management

By: Contributor(s): Material type: TextTextPublication details: Himalaya Pub. 2008 New DelhiSubject(s): DDC classification:
  • 382.61 CHE-I
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Item type Current library Collection Call number Status Date due Barcode
Reference Book Reference Book Amity Central Library ABS Reference 382.61 CHE-I (Browse shelf(Opens below)) Not For Loan 10648
Books Books Amity Central Library ABS 382.61 CHE-I (Browse shelf(Opens below)) Available 10649
Books Books Amity Central Library ABS 382.61 CHE-I (Browse shelf(Opens below)) Available 10650
Books Books Amity Central Library ABS 382.61 CHE-I (Browse shelf(Opens below)) Available 10651
Books Books Amity Central Library ABS 382.61 CHE-I (Browse shelf(Opens below)) Available 10652

Part I : INTERNATIONAL TRADE
Theories, Concepts, Trends and Organisations
1. An Overview of International Trade
2. Theories of International Trade
3. Gains from Trade and Terms of Trade
4. Trade Policy (Free Trade versus Protection)
5. Regional Economic Integration (Trade Blocs) and Cooperation
6. International Commodity Agreements, Cartels and State Trading
7. Balance of Payments
8. International Monetary System
9. Foreign Exchange Market
10. Eurocurrency Market
11. International Financial and Development Institutions
12. World Trade Organisation (WTO)
13. International Investments
14. Multinational Corporations (MNCs)
15. Globalisation
Part 11 : INTERNATIONAL MARKETING MANAGEMENT
16. International Marketing — An Introduction
17. International Marketing Environment and Marketing Strategy
18. International Marketing Intelligence
19. Market Selection and Profiling
20. Foreign Market Entry Strategies
21. International Marketing Channels
22. Product Strategy
23. Promotion Strategy
24. Pricing Strategy
25. Organisation for Export Marketing
26. Business from World Bank Aided Projects
Part III : FOREIGN TRADE OF INDIA
Policy, Regulation and Promotion
27. Foreign Trade Policy and Regulation
28. Trade and BoP of India
29. Export Procedures and Documents
Part IV : CASES
1. Marketing Problems of Leather Goods
2. Channel Selection and Product Modification
3. Export Market for Carpets
4. Decorative Tiles Ltd.
5. Minar Biscuits
6. Sind Steel Works Ltd.
7. Fine Home Furnishing Co.

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