Strategic Management Marketing

PART I : BASICS OF MANAGEMENT IN PRACTICE
Introduction to Part-I
1. Management in Practice
2. Organisations and Management Process
3. Management and Organisation Structure
4. Management and Manager
Conclusion of Part-I
PART II : STRATEGIC MANAGEMENT
Introduction to Part-II
5. Strategic Management − Concept and Practices
6. Strategic Management and Product Pricing
7. Strategic Management and Technology
8. Business and Economic Environments − Scanning and Appraisal
9. Formulation and Implementation of Strategies
10. Advanced Strategic Management in Changing Scenario
Conclusion of Part-II
PART III : SALES AND MARKETING MANAGEMENT
Introduction to Part-III
11. Sales and Marketing Management − Concepts and Practices
12. Sales and Marketing Management − Organisation and Organisation Structure
13. Market and Marketing Research
14. Product Management
15. Sales Management Functions
16. Strategic Planning and Control
17. Model Building and Models
Conclusion of Part-III
PART IV : GLOSSARY OF MANAGEMENT