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Marketing Management

By: Material type: TextTextPublication details: Himalaya 2009Subject(s): DDC classification:
  • 658.8 SHE-M
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ACC Reference 658.8 SHE-M (Browse shelf(Opens below)) Link to resource Not For Loan 10483
Books Books Amity Central Library ACC Text Book 658.8 SHE-M (Browse shelf(Opens below)) Link to resource Available 10484
Books Books Amity Central Library ACC Text Book 658.8 SHE-M (Browse shelf(Opens below)) Link to resource Available 10485
Books Books Amity Central Library ACC Text Book 658.8 SHE-M (Browse shelf(Opens below)) Link to resource Available 10486
Books Books Amity Central Library ACC Text Book 658.8 SHE-M (Browse shelf(Opens below)) Link to resource Available 10487

1- Overview of Marketing
2- Marketing Management
3- Marketing Environmental
4- Customer Demand and Market Segmentation
5- Buyer Behavior
6-Demand and Sales forecasting
7-Marketing Information and Research
8- Marketing Research Process
9- Marketing Planning/Strategy
10- Social Responsibility
11-Consumer Protection Act and Business Response to Consumerism
12- Product Plan
13- Product-Related Strategies
14-Price

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