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| 658.800954 KRI-R RURAL MARKETING :TEXT AND CASES | 658.800954 KRI-R RURAL MARKETING :TEXT AND CASES | 658.800954 KRI-R RURAL MARKETING :TEXT AND CASES | 658.800954 KRI-R RURAL MARKETING :TEXT AND CASES | 658.800954 SIN-R Rural Marketing | 658.800954 SIN-R Rural Marketing | 658.800954 SIN-R Rural Marketing |
Part I: New Horizons
Rural Marketing Opportunities
Understanding the Rural Economy
Rural Marketing Experiences
Part II: Insights
Rural Consumer Behaviour
Rural Marketing Research
Selecting and Attracting Markets
Part III: Designing Strategies
Product Strategy
Pricing Strategy
Distribution Strategy
Rural Retailing
Promotion Strategy
Part IV: Applications
Marketing of Consumer Products
Marketing of Agri-inputs
Marketing of Services
Social Marketing
Agricultural Marketing
Marketing of Rural Industry Products
Part V: Looking Into the Future
Future of Rural Marketing
Part VI Cases
Salient Features
Offers readers a comprehensive coverage of rural marketing practices
Eight new chapters that blend concepts with real-time practices
Focuses on emerging issues in the arena of rural marketing
Complete coverage of social marketing and the service and agri-input sectors
Facilitates analysis of rural consumer behaviour and evaluation of competitors practices
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