RETAIL MARKETING MANAGEMENT

By:

Gilbert, David

Material type: Text

TextPublication details: Pearson 2009 New DelhiEdition: 2ndISBN:

9788177588255

Subject(s):

RETAIL MARKETING MANAGEMENT

DDC classification:

658.87 GIL-R

Online resources:

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Item type	Current library	Collection	Call number	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.87 GIL-R (Browse shelf(Opens below))	Not For Loan	13565
Books	Amity Central Library ABS		658.87 GIL-R (Browse shelf(Opens below))	Available	13566
Books	Amity Central Library ABS		658.87 GIL-R (Browse shelf(Opens below))	Available	13567
Books	Amity Central Library ABS		658.87 GIL-R (Browse shelf(Opens below))	Available	13568
Books	Amity Central Library ABS		658.87 GIL-R (Browse shelf(Opens below))	Available	13569

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Previous	658.87 COX-R RETAILING: AN INTRODUCTION	658.87 ETK-E Retail 2000-01 : An ET Intelligence Report	658.87 GIL-R RETAIL MARKETING MANAGEMENT	658.87 GIL-R RETAIL MARKETING MANAGEMENT	658.87 GIL-R RETAIL MARKETING MANAGEMENT	658.87 GIL-R RETAIL MARKETING MANAGEMENT	658.87 GIL-R RETAIL MARKETING MANAGEMENT	Next

An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing

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