Text| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Reference Book
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Amity Central Library ABS | Reference | 658.87 WIN-M (Browse shelf(Opens below)) | Not For Loan | 13217 | ||
Books
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Amity Central Library ABS | 658.87 WIN-M (Browse shelf(Opens below)) | Available | 13218 | |||
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Books
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Amity Central Library ABS | 658.87 WIN-M (Browse shelf(Opens below)) | Available | 13219 | |||
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Books
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Amity Central Library ABS | 658.87 WIN-M (Browse shelf(Opens below)) | Available | 13220 | |||
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Books
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Amity Central Library ABS | 658.87 WIN-M (Browse shelf(Opens below)) | Available | 13221 |
Part I: Marketing Philosophy and Strategy
Chapter 1. Marketing and the Job of the Marketing Manager
Chapter 2. A Strategic Marketing Framework
Part II: Analysis for Marketing Decisions
Chapter 3. Marketing Research
Chapter 4. Analyzing Consumer Behavior
Chapter 5. Organizational Buying Behavior
Chapter 6. Market Structure and Competitor Analysis
Part III: Marketing Decision Making
Chapter 7. Product Decisions
Chapter 8. New Product Development
Chapter 9. Pricing
Chapter 10. Communications and Advertising Strategy
Chapter 11. Sales Promotion
Chapter 12. Channels of Distribution
Chapter 13. Customer Relationship Management
Chapter 14. Direct Channels of Distribution: Personal Selling and Direct Marketing
Chapter 15. Special Topic: Strategies for Service Markets
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