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E-COMMERCE: BUSINESS TECHNOLOGY SOCIETY

By: Material type: TextTextPublication details: Pearson 2009ISBN:
  • 9788131725412
Subject(s): DDC classification:
  • 658.872 LAU-E
Online resources:
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Reference Book Reference Book Amity Central Library ACC Reference 658.872 LAU-E (Browse shelf(Opens below)) Link to resource Not For Loan 12865
Books Books Amity Central Library ACC Text Book 658.872 LAU-E (Browse shelf(Opens below)) Link to resource Available 12866
Books Books Amity Central Library ACC Text Book 658.872 LAU-E (Browse shelf(Opens below)) Link to resource Available 12867
Books Books Amity Central Library ACC Text Book 658.872 LAU-E (Browse shelf(Opens below)) Link to resource Available 12868
Books Books Amity Central Library ACC Text Book 658.872 LAU-E (Browse shelf(Opens below)) Link to resource Available 12869

Table of Content
"1. INTRODUCTION TO E-COMMERCE

2. E-COMMERCE INFRASTRUCTURE

3. BUILDING AN E-COMMERCE PRESENCE

4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS

5. E-COMMERCE BUSINESS STRATEGIES

6. E-COMMERCE MARKETING AND ADVERTISING

7. SOCIAL, MOBILE, AND LOCAL MARKETING

8. ETHICS, LAW, AND E-COMMERCE

9. ONLINE MEDIA

10. ONLINE COMMUNITIES

11. E-COMMERCE RETAILING AND SERVICES

12. B2B E-COMMERCE"

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