CASES IN RURAL MARKETING

ORIENTATION
Case Method.
Marketing Decisions and Models.
Rural Marketing.
Model Case Analysis.
RURAL MARKETING PERSPECTIVES
New Marketing Opportunities.
Customisation.
Promotion of Solar Energy Use.
MARKET ANALYSIS AND INFORMATION SYSTEM
Rural Search.
Measuring MKTORIENT
Segmentation Dilemma.
Success Needs System.
Testing Innovation.
PRODUCT STRATEGIES
Brand Reengineering.
Rural Financing Strategy.
Silky Routes.
Launching the Killer.
Devil or Angel?
PRICE STRATEGIES
Rural Treasure Hunt.
Price Battle.
Chavi Gumao Radio Bajao.
Pricing Dilemma.
Price Points Strategy.
PROMOTION STRATEGIES
Ruralfind.
A Tale of Tiles.
Ethics in Advertising.
Protecting Savings.
Gunny Sack Race.
DISTRIBUTION STRATEGIES
Silent Revolution.
Road To Success.
Viability of Agri Value Chain.
Choosing The Right Horse.
Marketing, Not Modernisation.
MARKETING STRATEGIES
Leader Hits Back.
LG Targets Rural.
Fighting the Fakes.
A Cool Strategy.
The VIM Challenge.
Healing Rural.
Mobiles Ring Success.
Controversial Sales.
Spray of Misery?
Right Marketing Mix.
Cola Wars.
Integrated Marketing.