Business Market Management : Understanding, Creating and Delivering Values

By:

Anderson, James C

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 2ndDescription: 480pISBN:

9788131708064

Subject(s):

1. Introduction and Overview 2. Understanding Value 3. Understanding Firms as Customers 4. Crafting Market Strategy 5. Managing Market Offerings 6. New Offering Realization 7. Business Channel Management

DDC classification:

658.8 AND-B

Online resources:

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Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 AND-B (Browse shelf(Opens below))	Link to resource	Not For Loan	12712
Books	Amity Central Library ABS	Text Book	658.8 AND-B (Browse shelf(Opens below))	Link to resource	Available	12713
Books	Amity Central Library ABS	Text Book	658.8 AND-B (Browse shelf(Opens below))	Link to resource	Available	12714
Books	Amity Central Library ABS	Text Book	658.8 AND-B (Browse shelf(Opens below))	Link to resource	Available	12715
Books	Amity Central Library ABS	Text Book	658.8 AND-B (Browse shelf(Opens below))	Link to resource	Available	12716

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Previous	658.7 GOP-M Materials Management	658.8 27 KAP-B Twenty Four Brand Mantras Finding a Place in the Minds and Hearts of Consumers	658.8 AND-B Business Market Management : Understanding, Creating and Delivering Values	658.8 AND-B Business Market Management : Understanding, Creating and Delivering Values	658.8 AND-B Business Market Management : Understanding, Creating and Delivering Values	658.8 AND-B Business Market Management : Understanding, Creating and Delivering Values	658.8 BIJ-M Marketing trends: Smart Insights into the World of Indian Business	Next

1. Introduction and Overview
2. Understanding Value
3. Understanding Firms as Customers
4. Crafting Market Strategy
5. Managing Market Offerings
6. New Offering Realization
7. Business Channel Management

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