ADVERTISING : PRINCIPLES AND PRACTICE

By:

William, Wells

Contributor(s):

Moriarty, Sandra

Material type: Text

TextPublication details: Pearson Pub. 2009 New DelhiEdition: 7thDescription: 592pISBN:

9788131714140

Subject(s):

ADVERTISING PRINCIPLES AND PRACTICE

DDC classification:

659.1 WEL-A

Online resources:

Click here to access online

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Reference Book	Amity Central Library ASCO	Reference	659.1 WEL-A (Browse shelf(Opens below))	Link to resource	Not For Loan	12617
Books	Amity Central Library ASCO		659.1 WEL-A (Browse shelf(Opens below))	Link to resource	Available	12618
Books	Amity Central Library ASCO		659.1 WEL-A (Browse shelf(Opens below))	Link to resource	Available	12619
Books	Amity Central Library ASCO		659.1 WEL-A (Browse shelf(Opens below))	Link to resource	Available	12620
Books	Amity Central Library ASCO		659.1 WEL-A (Browse shelf(Opens below))	Link to resource	Available	12621

Contents
FOUND AT IONS
3
Advertisings Role in Marketing
29
THE KEY PLAYERS AND MARKETS
37
Advertising and Society
59
Foundations
94
PLANNING AND STRATEGY
98
The Consumer Audience
125
PSYCHOLOGICAL INFLUENCES THAT MOTIVATE CONSUMERS
135
Copywriting
355
The Ocean Speaks
381
Effective Advertising Messages
418
INTEGRATION AND EVALUATION
421
DATABASE MARKETING
428
THE TOOLS OF DIRECT MARKETING
435
INTEGRATED DIRECT MARKETING
443
Sales Promotion Events and Sponsorships
451

BEHAVIORAL INFLUENCES ON CONSUMER DECISIONS
144
Strategic Research
157
Strategic Planning
179
Planning and Strategy
204
EFFECTIVE ADVERTISING MEDIA
209
Broadcast Media
241
Interactive and Alternative Media
269
Media Planning and Buying
291
Effective Advertising Media
321
EFFECTIVE ADVERTISING MESSAGES
325
TRADE PROMOTIONS
461
PROMOTION STRATEGY
467
Upromise Uses Values Marketing to Pay for College
473
PUBLIC RELATIONS PLANNING
483
Special Advertising Situations
503
BUSINESSTOBUSINESS ADVERTISING
510
INTERNATIONAL ADVERTISING AND MARKETING COMMUNICATION
518
Fred Makes the IT Manager a Hero 511
527
Integration and Evaluation
554
Copyright

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