International Marketing

PART I DECISION TO INTERNATIONALIZE
Chapter 1. The Concept of International Marketing
PART II SCANNING INTERNATIONAL MARKETING ENVIRONMENT
Chapter 2. Scanning the International Economic Environment
Chapter 3. World Trade Organization: International Marketing Implications
Chapter 4. International Political and Legal Environment
Chapter 5. International Cultural Environment
PART III MARKET IDENTIFICATION, EVALUATION, AND SELECTION
Chapter 6. International Marketing Research
Chapter 7. Exploring International Trade Opportunities
Chapter 8. Identification, Segmentation, and Targeting of International Markets
PART IV ENTRY MODE DECISIONS
Chapter 9. Entering International Markets
PART V MARKETING MIX DECISIONS
Chapter 10. Product Strategy for International Markets
Chapter 11. Building Brands in International Markets
Chapter 12. Pricing Decisions for International Markets
Chapter 13. International Distribution
Chapter 14. Communication Decisions for International Markets
PART VI EXPORT-IMPORT MANAGEMENT
Chapter 15. Institutional Infrastructure for Export Promotion
Chapter 16. Framework of International Trade Policy
Chapter 17. Export Procedures and Documentation
Chapter 18. Trade Logistics and International Shipping
Chapter 19. Modes of Payment and International Trade Finance
Chapter 20. Managing Risks in International Trade
PART VII CONTEMPORARY ISSUES
Chapter 21. Global E-marketing
Chapter 22. Emerging Issues

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