Rural Marketing

By:

GOPALASWAMY, T P

Material type: Text

TextPublication details: vikas 2009 New DelhiISBN:

9788125930976

Subject(s):

Rural Marketing Environment

DDC classification:

658.800954 GOP-R

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Item type	Current library	Call number	Status	Barcode
Books	Amity Central Library ACC	658.800954 GOP-R (Browse shelf(Opens below))	Available	9077
Books	Amity Central Library ACC	658.800954 GOP-R (Browse shelf(Opens below))	Available	9078
Books	Amity Central Library ACC	658.800954 GOP-R (Browse shelf(Opens below))	Available	9079
Books	Amity Central Library ACC	658.800954 GOP-R (Browse shelf(Opens below))	Available	9080

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Introduction
Rural Market Environment
Rural Demand and Rural Market Index
Problems in Rural Marketing
Marketing of Agricultural Inputs
Marketing of Consumables, Durables and Services
Marketing of Agricultural Produce, and Rural and Cottage Industry Products
Role of Financial Institutions in Rural Marketing
Role of Cooperative Institutions in Rural Marketing
Rural Marketing Strategies
Social Marketing and Corporate Social Responsibility
Cases
Bibliography
Index

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