Services Marketing

By:

SRINIVASAN, R

Contributor(s):

R SRINIVASAN

Material type: Text

TextPublication details: PHI 2009 New DelhiEdition: 2ndISBN:

9788120336940

Subject(s):

SERVICES MARKETING

DDC classification:

658.8 SRI-S

Online resources:

Click here to access online

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Book	Amity Central Library ABS	Reference	658.8 SRI-S (Browse shelf(Opens below))	Not For Loan	12208
Books	Amity Central Library ABS		658.8 SRI-S (Browse shelf(Opens below))	Available	12209
Books	Amity Central Library ABS		658.8 SRI-S (Browse shelf(Opens below))	Available	12210
Books	Amity Central Library ABS		658.8 SRI-S (Browse shelf(Opens below))	Available	12211
Books	Amity Central Library ABS		658.8 SRI-S (Browse shelf(Opens below))	Available	12212

1. Understanding Services

2. Services and Economy of a Country

3. Issues in Marketing of Services

4. Consumer Decision Process and Ethical Issues

5. Service Delivery Process

6. Pricing

7. Services Communication Mix

8. Firm’s Physical Evidence

9. Managing Employees and Consumers

10. Customer Satisfaction and Service Quality

11. Services Failure, Recovery and Customer Retention

12. Hospitality and Tourism Services

13. Financial Services

14. Information Technology Services

15. Health Care Services Marketing

16. Technology Readiness

17. e-Service Quality

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