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Services Marketing and Management

By: Material type: TextTextPublication details: S CHAND 2009 New DelhiISBN:
  • 9788121921619
DDC classification:
  • 658.8 BAL-S
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Amity Central Library ABS 658.8 BAL-S (Browse shelf(Opens below)) Available 8423
Books Books Amity Central Library ABS 658.8 BAL-S (Browse shelf(Opens below)) Available 8424
Books Books Amity Central Library ACC 658.8 BAL-S (Browse shelf(Opens below)) Available 8425
Books Books Amity Central Library ACC 658.8 BAL-S (Browse shelf(Opens below)) Available 8426

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

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