Normal view MARC view ISBD view

CASE STUDIES IN MARKETING THE INDIAN CONTEXT (Record no. 976)

MARC details
000 -LEADER
fixed length control field	01841nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190925131404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140801s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120335431
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.80723 SRI-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	R SRINIVASAN
245 ## - TITLE STATEMENT
Title	CASE STUDIES IN MARKETING THE INDIAN CONTEXT
250 ## - EDITION STATEMENT
Edition statement	4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	PHI
Date of publication, distribution, etc	2009
Place of publication, distribution, etc	New Delhi
500 ## - GENERAL NOTE
General note	Part I MARKETING<br/>Case 1 HMT: Machine Tools Division<br/>Case 2 Oilseeds Growers Cooperative Society<br/>Case 3 Retailing, Advertising, Marketing and Merchandising Services<br/>Case 4 HMT Watches<br/>Case 5 Bharat Heavy Electricals Limited<br/>Case 6 Bharat Earth Movers Limited<br/>Case 7 British Physical Laboratory<br/>Case 8 Indian Garments<br/>Case 9 IDE Drip Irrigation System for Microirrigation<br/>Case 10 Hindustan Unilever Limited<br/>Case 11 Retail Industry<br/>Part II INTERNATIONAL MARKETING<br/>Case 12 Infosys Technologies Limited<br/>Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex)<br/>Case 14 Gillette India<br/>Case 15 SAP India<br/>Case 16 Global Marketing in Wipro: Growing in Strength<br/>Case 17 Ace Designers<br/>Case 18 Mysore Sales International Limited<br/>Case 19 New Government Electric Factory Limited, Bengaluru<br/>Part III SERVICES MARKETING<br/>Case 20 Hotel Taj West End, Bengaluru<br/>Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank<br/>Case 22 Karnataka State Tourism Development Corporation<br/>Case 23 Hotel Ashok, Bengaluru<br/>Case 24 East-West Airlines: A Failed Experience<br/>Case 25 Sterling Holiday Resorts<br/>Case 26 Thomas Cook: To Be or Not to Be?<br/>Case 27 Namdhari’s Fresh<br/>Case 28 DaimlerChrysler<br/>Case 29 Charter Aviation Services<br/>Case 30 Café Coffee Day<br/>Case 31 3G Network in India<br/>Case 32 The Indian Airline Industry: Will the Flight be Smooth?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	CASE STUDIES IN MARKETING THE INDIAN CONTEXT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Koha issues (borrowed), all copies	1

Holdings
Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Date checked out
Dewey Decimal Classification	Not For Loan	Reference	Amity Central Library	Amity Central Library	ACC	29/03/2011	184.38		658.80723 SRI-C	11938	23/08/2014	29/03/2011	Reference Book
Dewey Decimal Classification			Amity Central Library	Amity Central Library	ACC	29/03/2011	184.38		658.80723 SRI-C	11939	23/08/2014	29/03/2011	Books
Dewey Decimal Classification			Amity Central Library	Amity Central Library	ACC	29/03/2011	184.38	1	658.80723 SRI-C	11940	23/04/2018	29/03/2011	Books	19/02/2018
Dewey Decimal Classification			Amity Central Library	Amity Central Library	ACC	29/03/2011	184.38		658.80723 SRI-C	11941	23/08/2014	29/03/2011	Books
Dewey Decimal Classification			Amity Central Library	Amity Central Library	ACC	29/03/2011	184.38		658.80723 SRI-C	11942	23/08/2014	29/03/2011	Books