Marketing warfare (Record no. 9686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210706115833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1986 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071371124 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TRO-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing warfare |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguin group |
| Date of publication, distribution, etc | 1986 |
| Place of publication, distribution, etc | New York |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, Competition, Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Marketing_Warfare/5hKvXzoEvIYC?hl=en&gbpv=1&dq=marketing+warfare&printsec=frontcover">https://www.google.co.in/books/edition/Marketing_Warfare/5hKvXzoEvIYC?hl=en&gbpv=1&dq=marketing+warfare&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 0.00 | 658.8 TRO-M | 6890ABS | 23/08/2014 | 31/05/2011 | Reference Book |