Advertising Media planning (Record no. 9262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00825nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200128152732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120325296 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 KEL-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley,L.D. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Media planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI Pub. |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144p. |
| 500 ## - GENERAL NOTE | |
| General note | Language of Media<br/>Media Planning<br/>Geography Role in Planning<br/>Impact Media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Jugenheimer, Donald W |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=C5SsBwAAQBAJ&printsec=frontcover&dq=advertising+media+planning+by+kelley&hl=en&sa=X&ved=0ahUKEwiIg8D5g6bnAhVSILcAHcTxDCkQ6AEIKDAA#v=onepage&q=advertising%20media%20planning%20by%20kelley&f=false">https://books.google.co.in/books?id=C5SsBwAAQBAJ&printsec=frontcover&dq=advertising+media+planning+by+kelley&hl=en&sa=X&ved=0ahUKEwiIg8D5g6bnAhVSILcAHcTxDCkQ6AEIKDAA#v=onepage&q=advertising%20media%20planning%20by%20kelley&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 125 | 659.111 KEL-A | 6492ABS | 23/08/2014 | 31/05/2011 | Reference Book |