Implementing Advertising Strategy (Record no. 8960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00901nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200131111836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8190174110 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 NAR-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Narula, Avinash |
| 245 ## - TITLE STATEMENT | |
| Title | Implementing Advertising Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Merax Equity Printers |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Why this Book<br/>2. Knowledge of Marketing Strategy<br/>3. Promotional Structure<br/>4. Important Concepts<br/>5. Creative Concepts<br/>6. Copy Headline<br/>7. Body Copy<br/>8. Colour<br/>9. Printing Process<br/>10. Paper<br/>11. Fonts & text Formating<br/>12. Visuals<br/>13. design Concepts<br/>14. Layout<br/>15. Design Tips<br/>16. Press Advertisements<br/>17. Brochures<br/>18. Posters & Hoardings<br/>19. Advertising on Radio<br/>20. Developing Your Website<br/>21. Corporate Identification Programme<br/>22. Campaign<br/>23. Cost<br/>24. Advertising<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 225.00 | 659.111 NAR-I | 6194ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 31/05/2011 | Reference Book |