Services Marketing (Record no. 6961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01798nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927122350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2004 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070220874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 NAR-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajendra Nargundkar |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2004 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | PART 1: FUNDAMENTALS OF MARKETING RESEARCH<br/><br/>Chapter 1. Introduction, Evolution, and Emerging Issues Chapter 2. The Marketing Research Process – An Overview Chapter 3. Research Methods and Design – Additional Inputs Chapter 4. Questionnaire Design: A Customer-centric Approach Chapter 5. Sampling Methods – Theory and Practice Chapter 6. Field Procedures Chapter 7. Planning the Data Analysis<br/><br/>PART 2: DATA ANALYSIS<br/><br/>Chapter 8. Simple Tabulation and Cross-tabulation Chapter 9. ANOVA and the Design of Experiments Chapter 10. Correlation and Regression: Explaining Association and Causation Chapter 11. Discriminant Analysis for Classification and Prediction Chapter 12. Logistic Regression for Classification and Prediction Chapter 13. Factor Analysis for Data Reduction Chapter 14. Cluster Analysis for Market Segmentation Chapter 15. Multimensional Scaling for Brand Positioning Chapter 16. Conjoint Analysis for Product Design Chapter 17. Attribute-based Perceptual Mapping Using Discriminant Analysis Chapter 18. Structural Equation Modeling (SEM) for Complex Models (including Confirmatory Factor Analysis)<br/><br/>PART 3: APPENDICES<br/><br/>Appendix 1: Industrial Marketing Research Appendix 2: Careers in Marketing Research |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=jD5uoN55D2YC&printsec=frontcover&dq=services+marketing+by++++Rajendra+Nargend&hl=en&sa=X&ved=0ahUKEwiOso6Er_DkAhVKuI8KHUmSBTgQ6AEIRDAE#v=onepage&q&f=false">https://books.google.co.in/books?id=jD5uoN55D2YC&printsec=frontcover&dq=services+marketing+by++++Rajendra+Nargend&hl=en&sa=X&ved=0ahUKEwiOso6Er_DkAhVKuI8KHUmSBTgQ6AEIRDAE#v=onepage&q&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 06/01/2011 | 275.00 | 1 | 658.8 NAR-S | 3901ABS | 26/11/2015 | 16/09/2015 | 06/01/2011 | Books |