Advertising & The Mind of the Consumer (Record no. 6801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01354nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130141601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2004 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.133 SUT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & The Mind of the Consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Allen & Unwen |
| Date of publication, distribution, etc | 2004 |
| Place of publication, distribution, etc | Sydney |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Influencing people : Myths and Mechanism<br/>2. Image and Reality : Seeing things in Different Ways<br/>3. Subliminal Advertising : The Biggest Myth of All<br/>4. Conformity : The Popular Thing to Do<br/>5. The Advertising Message : Oblique and Indirect<br/>6. Silent Symbols and Badges of Identity<br/>7. Vicarious Experience and Virtual Reality<br/>8. Message reminders and Reward : How ads Speak to us<br/>9. what's this I'm watching ? The Elements that make up an ad<br/>10. The Limits of Advertising<br/>11. Continuous Tracking : Are you Being Follwed<br/>12. New Product launches : Don't Pull the Plug too Early<br/>13. Planning Compaign Strategy Around Consumers Mental Filing Cabinets<br/>14. What Happens When you Stop Advertising<br/>15. The Effectiveness of Funny ads : What a Laught<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Max Sutherland |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=qOWCKXglVLwC&printsec=frontcover&dq=advertising+bysutherland&hl=en&sa=X&ved=0ahUKEwjcx5v-9KrnAhUfzDgGHT1ZAQ0Q6AEIKjAA#v=onepage&q&f=false">https://books.google.co.in/books?id=qOWCKXglVLwC&printsec=frontcover&dq=advertising+bysutherland&hl=en&sa=X&ved=0ahUKEwjcx5v-9KrnAhUfzDgGHT1ZAQ0Q6AEIKjAA#v=onepage&q&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/01/2011 | 395.00 | 659.133 SUT-A | 3771ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 06/01/2011 | Reference Book |