Consumer Behavior : Building Marketing Strategy (Record no. 6665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201121111011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2004 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070582347 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : Building Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2004 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 790p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction<br/>2. External Influences<br/>3. Internal Influences<br/>4. Consumer Decision Process<br/>5. Organizations as Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Introduction 2. External Influences 3. Internal Influences 4. Consumer Decision Process 5. Organizations as Consumers |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Consumer_Behavior/I54rAQAAMAAJ?hl=en&gbpv=1&bsq=Consumer+Behavior+:+Building+Marketing+Strategy&dq=Consumer+Behavior+:+Building+Marketing+Strategy&printsec=frontcover">https://www.google.co.in/books/edition/Consumer_Behavior/I54rAQAAMAAJ?hl=en&gbpv=1&bsq=Consumer+Behavior+:+Building+Marketing+Strategy&dq=Consumer+Behavior+:+Building+Marketing+Strategy&printsec=frontcover</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 18/11/2013 | 325.00 | 1 | 658.8342 HAW-C | 3627ABS | 26/10/2016 | 24/10/2016 | http://epgp.inflibnet.ac.in/ | 18/11/2013 | Reference Book |