Ogilvy on Advertising (Record no. 6312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01167nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200131104703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781853751967 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 OGI-O |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ogilvy, David |
| 245 ## - TITLE STATEMENT | |
| Title | Ogilvy on Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prion |
| Date of publication, distribution, etc | 1999 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Overture<br/>2. How to Produce Advertising that Sells<br/>3. Jobs in Advertising-and hoe to get them<br/>4. How to run an Advertising Agency<br/>5. How to get Clients<br/>6. Open Letter to a client in Search of an Agency<br/>7. Wanted : A renaissance in print Advertising<br/>8. How to make TV Commercial that Sell<br/>9. Advertising Corporations<br/>10. How to Advertise Foreign Travel<br/>11. The Secrets of Success in Business to Business Advertising<br/>12. Direct mail my First Love and Secret Weapon<br/>13. Advertising for Good Causes<br/>14. Competing with Procter & Gamble<br/>15. 18 Miracles of Research<br/>16. What Little I Know About & Marketing<br/>17. is America Still Top Nation<br/>18. Lasker Resor Rubicam Burnett Hopkins and Bernbach<br/>19. What's Wrong with Advertising<br/>20. I Predict 13 Change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 16/05/2011 | 80.00 | 659.1 OGI-O | 332ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 16/05/2011 | Reference Book |