Normal view MARC view ISBD view

SERVICES MARKETING (Record no. 619)

MARC details
000 -LEADER
fixed length control field	01779nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789353160777
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 SER-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	ZEITHMAL, Valarie A
245 ## - TITLE STATEMENT
Title	SERVICES MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Tata Mc-Hill
Date of publication, distribution, etc	2008
500 ## - GENERAL NOTE
General note	Part 1: Foundations for Service Marketing<br/>Chapter 1 Introduction to Services<br/>Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality<br/>Part 2: Focus on the Customer<br/>Chapter 3 Customer Expectations of Service<br/>Chapter 4 Customer Perceptions of Service<br/>Part 3: Understanding Customer Requirements<br/>Chapter 5 Listening to Customers through Research<br/>Chapter 6 Building Customer Relationships<br/>Chapter 7 Service Recovery<br/>Part 4: Aligning Service Design and Standards<br/>Chapter 8 Service Innovation and Design<br/>Chapter 9 Customer-Defined Service Standards<br/>Chapter 10 Physical Evidence and the Servicescape<br/>Part 5: Delivering and Performing Service<br/>Chapter 11 Employees’ Roles in Service<br/>Chapter 12 Customers’ Roles in Service<br/>Chapter 13 Managing Demand and Capacity<br/>Part 6: Managing Service Promises<br/>Chapter 14 Integrated Service Marketing Communications<br/>Chapter 15 Pricing of Services<br/>Part 7: Service and the Bottom Line<br/>Chapter 16 The Financial and Economic Impact of Service<br/><br/>Case 1: Home Solutions (India) Limited – Kitchen Section<br/>Case 2: Merit-Trac: A Test in Everyone’s Life<br/>Case 3: Ferns N Petals (FNP)<br/>Case 4: BharatMatrimony.com<br/>Case 5: BookmyShow.com<br/>Case 6: Airbnb India: Growth Pangs?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	SERVICES MARKEING
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://books.google.co.in/books?id=fT1SVOGU7-oC&printsec=frontcover&dq=service+marketing+by+zeithaml&hl=en&sa=X&ved=0ahUKEwi2o-OGtPvlAhW6zjgGHSMiD0MQ6AEIKDAA#v=onepage&q=service%20marketing%20by%20zeithaml&f=false">https://books.google.co.in/books?id=fT1SVOGU7-oC&printsec=frontcover&dq=service+marketing+by+zeithaml&hl=en&sa=X&ved=0ahUKEwi2o-OGtPvlAhW6zjgGHSMiD0MQ6AEIKDAA#v=onepage&q=service%20marketing%20by%20zeithaml&f=false</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Uniform Resource Identifier	Price effective from	Koha item type	Checked out
Dewey Decimal Classification	Amity Central Library	Amity Central Library	ABS	24/03/2011	315.00	7	658.8 SER-S	11233	28/03/2024	14/03/2024	https://epgp.inflibnet.ac.in/Home/Download	24/03/2011	Books
Dewey Decimal Classification	Amity Central Library	Amity Central Library	ABS	24/03/2011	315.00	6	658.8 SER-S	11234	22/09/2015	22/09/2015	https://epgp.inflibnet.ac.in/Home/Download	24/03/2011	Books	06/10/2015
Dewey Decimal Classification	Amity Central Library	Amity Central Library	ABS	24/03/2011	315.00	11	658.8 SER-S	11235	24/05/2022	24/05/2022	https://epgp.inflibnet.ac.in/Home/Download	24/03/2011	Books	07/06/2022
Dewey Decimal Classification	Amity Central Library	Amity Central Library	ABS	24/03/2011	315.00	9	658.8 SER-S	11236	07/10/2022	20/09/2022	https://epgp.inflibnet.ac.in/Home/Download	24/03/2011	Books
Dewey Decimal Classification	Amity Central Library	Amity Central Library	ABS	24/03/2011	315.00	15	658.8 SER-S	11237	11/06/2024	31/05/2024	https://epgp.inflibnet.ac.in/Home/Download	24/03/2011	Books