Rural Marketing (Record no. 615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02019nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190930161131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 DOG-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DOGRA, Balram |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Chapter 1. Rural Marketing: A Conceptual Framework Chapter 2. Indian Rural Market: A Brief Profile Chapter 3. Segmentation of Rural Market Chapter 4. Rural and Urban Markets: A Comparative Analysis Chapter 5. Rural Marketing: Challenges and Opportunities Chapter 6. Rural Marketing Research Chapter 7. Rural Consumer Behaviour Chapter 8. Rural Marketing Mix Chapter 9. New Product Development for the Rural Market Chapter 10. Rural Market and Product Life Cycle Chapter 11. Rural Market and Brand Management Chapter 12. Rural Retail Channel Management Chapter 13. Principles of Innovation for Rural Market Chapter 14. Marketing Strategies for Indian Rural Market Chapter 15. Rural Marketing of MCGs Chapter 16. Rural Marketing for Consumer Durables Chapter 17. Rural Marketing and Financial Services Chapter 18. Marketing of Agricultural Inputs Chapter 19. Marketing of Agricultural Produce Chapter 20. Agricultural Co-Operative Marketing Chapter 21. Marketing of Rural Artisan Products Chapter 22. E-Rural Marketing Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing Chapter 24. Organised Rural Retailing Chapter 25. Rural Market Mapping Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market Chapter 27. IT for Substainable Rural Development Chapter 28. E-Governance for Rural India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RURAL MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balram DOGRA |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=HsS3DKe0eBAC&printsec=frontcover&dq=Rural+Marketing+by+++DOGRA,+Balram.&hl=en&sa=X&ved=0ahUKEwj4hdDMp_jkAhUSk3AKHV4XC6sQ6AEIKDAA#v=onepage&q=Rural%20Marketing%20by%20%20%20DOGRA%2C%20Balram.&f=false">https://books.google.co.in/books?id=HsS3DKe0eBAC&printsec=frontcover&dq=Rural+Marketing+by+++DOGRA,+Balram.&hl=en&sa=X&ved=0ahUKEwj4hdDMp_jkAhUSk3AKHV4XC6sQ6AEIKDAA#v=onepage&q=Rural%20Marketing%20by%20%20%20DOGRA%2C%20Balram.&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 199.50 | 2 | 658.800954 DOG-R | 11228 | 23/11/2017 | 18/09/2017 | 24/03/2011 | Reference Book | |||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 199.50 | 2 | 658.800954 DOG-R | 11229 | 21/12/2016 | 16/12/2016 | 24/03/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 199.50 | 2 | 658.800954 DOG-R | 11230 | 21/12/2016 | 16/12/2016 | 24/03/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 199.50 | 4 | 658.800954 DOG-R | 11231 | 13/11/2017 | 06/11/2017 | 24/03/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 199.50 | 658.800954 DOG-R | 11232 | 23/08/2014 | 24/03/2011 | Books |